MatchDog

MatchDog

MatchDog

The Team

2 Product Designers

The problem

Traditional pet adoption often lacks the ease of a digital option

The audience

Adults interested in adopting a local rescue dog

Proposed solution

Mobile app allowing browse, match, and appointments to view local rescue dogs


Understanding user needs from diverse data

An understanding of user priorities was derived from personas and business interests:

  1. Match, learn about, and schedule appointments to view dogs

  2. Learn about the organization

  3. Share dog profiles

  4. Ability to donate to the organization

Defining app structure

Based on user priorities, I was able to define the most efficient structure for the app's functions as well as specify the e-commerce interface as a best fit for users who want to browse pets and make appointments.


Mapping integral user flows

I mapped key user goals into intuitive user flows, to define the necessary screens.


Sketching wireframes

Once the integral screens were identified, I made very quick wireframes to guide the build.


Next steps

  • Enhance visual design for engagement and impact

  • Usability testing and iteration