• Problem: Traditional pet adoption often lacks the ease of a digital option

• Solution: Mobile app allowing browse, match, and appointments to view local rescue dogs

Understanding user needs from diverse data

An understanding of user priorities was derived from personas and business interests:

• Match, learn about, and schedule appointments to view dogs

• Learn about the organization

• Share dog profiles

• Ability to donate to the organization

Defining app structure

Based on user priorities, I was able to define the most efficient structure for the app's functions as well as specify the e-commerce interface as a best fit for users who want to browse pets and make appointments.

Mapping integral user flows

I mapped key user goals into intuitive user flows, to define the necessary screens.

Sketching wireframes

Once the integral screens were identified, I made very quick wireframes to guide the build.

Next steps

• Enhance visual design for engagement and impact

• Usability testing and iteration